Making Your Firm’s Event Stand Out
As a legal professional, how many invitations do you receive on a weekly basis to attend an event, whether it is a networking reception, roundtable discussion, firm luncheon or cocktail party? Combine...
View ArticleEngaging the next generation of journalists
As the profession of journalism evolves, newspapers downsize and online media grows, the journalists covering key beats at many publications are often young and may be new to their beats.Twitter...
View ArticleThe “No comment” days are over!
On television, we often hear those embroiled in a scandal respond to reporters by saying, “No comment.” But that is rarely the best strategy for handling the media in real life.Twitter Headline: The...
View ArticleComing clean in a crisis: Lessons from a stranded cruise ship
The recent crisis aboard the Carnival Cruise ship that lost its engine and became stranded in the Gulf of Mexico offers many lessons, besides thinking twice about booking a cruise.Twitter Headline:...
View ArticleA collective “boo-hoo” for Yahoo!
Last week, Yahoo’s CEO Marissa Mayer’s decision to end the company’s work-from-home policy set social and mainstream media abuzz with people weighing in on whether it is a good idea.read more
View ArticleBenefits of blogs and bylined articles
I recently spoke to a new client about the benefit of writing bylined articles. “I just don’t have the time,” one attorney said. “I just don’t think it will reach my target audience,” said another. “I...
View ArticleGive your gratitude a personal touch
When I was growing up, I loved receiving “picture cards” from family and friends who lived afar and sent them at the holidays. It was so fun to see who had changed their hair, gotten a new puppy, or...
View Article5 tips to nail your next media interview
After the president’s recent State of the Union address, Rep. Michael Grimm of Staten Island lost his temper after a reporter asked him questions that were “off topic” and threatened to physically harm...
View Article3 easy ways to enhance a law firm’s online brand
As a professional service business, law firms are always in limbo between offering their current clients excellent service to retain them and engaging in business development to attract new ones.read more
View ArticleCrisis PR: What if L.A. Clippers’ Don Sterling ran your law firm?
Donald Sterling is persona non grata for his racist remarks that were caught on tape and first published by TMZ, lighting a firestorm that is making international headlines.read more
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